The QUIKRETE® Companies has launched a new, national advertising campaign and brand ambassador.

The campaign, themed "What America's Made Of", recently kicked off with national television advertising spots and centers on a fictional character named "Johnny QUIKRETE®", modeled after historic icon Johnny Appleseed.

In the initial television ad, Johnny QUIKRETE® starts out in any-town neighborhood and travels through American landscapes. Wherever he goes, waves of concrete structures follow, showing just how vital concrete is in our everyday lives and surroundings.

Johnny QUIKRETE® advertisements are scheduled to air on ESPN 2, Fox Sports Network, Fox Sports En Espanol, SPEED Network, DIY, HGTV and This Old House.